An extremely limited set of graphic elements and type styles give a limited palette, allowing the layout choices to take centre stage.
Posters can be reconfigured and resized so every display is unique. Each poster also contains a CTA so they can work as individual posters.
Elements are pushed to the edge of the composition along a 7 x 4 grid.
Images are satellite imagery heavily processed in a duotone or ‘washed’ black and white.
Stickers can be ‘covertly’ placed in areas that are not accessible to the public, exclusive, or otherwise antithetical to the aims of The Common. Give it a go!
Once scanned, the sticker launches an AR experience, allowing the user the see the ‘digital graffiti’ without unnecessarily inconveniencing others.
All CTAs take you to the website, where users can download their own stickers and posters to continue propagating the campaign.
The graphic system lends itself well to type driven social animations for platforms like Instagram.
The graphic system lends itself well to type driven social animations for platforms like Instagram.